The Problem
Optimizely catalogs are
built for scale — copy isn't
Configured Commerce catalogs hold thousands of SKUs, but writing rich descriptions, SEO content and attributes for each one is a manual, never-ending job.
Thousands of SKUs, no descriptions
Industrial & B2B catalogs in Optimizely often launch with empty CurrentDefaultContent, costing months of copywriter time to backfill.
Missing SEO metadata
Page Title, Meta Description, Meta Keywords are blank by default. Products don't rank, and merchandisers can't keep up by hand.
External tools, copy-paste chaos
Marketing teams juggle spreadsheets between ChatGPT, Word and Optimizely — losing formatting, brand voice and time.
Inconsistent brand voice
Every writer writes differently. Without a unified tone, your catalog reads like five different stores stitched together.
Custom fields, custom headaches
Optimizely fields like Highlights, Attributes, FAQ and custom metafields rarely get populated — despite powering the storefront.
No review before publish
Bulk AI tools push raw output straight to production. Merchandisers want to review and approve before customers see it.
The Solution
Helen plugs straight into your Optimizely workflow
Export your catalog from Optimizely Commerce Manager, drop the Excel into Helen, and pick up an enriched file ready to import back — with every field mapped to the column your team expects.
Excel-in, Excel-out. Use the same export your merchandisers already pull from Optimizely. No API setup, no DXP plumbing.
Bulk by default. Process hundreds of SKUs at a time without breaking a sweat — the workflow is built for catalogs, not single products.
Native to your stack. Keep working in Excel and Optimizely Commerce Manager — Celerbots fits in between, not on top.
Features
Everything your
Optimizely catalog needs
An Optimizely-native workflow that respects how Optimizely teams already operate — with the AI power to scale.
Optimizely-native workflow
Upload the same export you pull from Optimizely Commerce Manager. We auto-detect headers and validate every row.
NativeBulk AI generation
Helen writes Description, SEO Title/Desc, Highlights, Attributes, FAQ & AI Summary in one pass for every product in the file.
Multi-fieldField mapping
Map Helen fields to your Optimizely column names — CurrentDefaultContent, Page Title, Meta Description, or any custom column.
FlexibleEnriched Excel export
Download a clean Excel with every approved field in its own column — ready to import back into Optimizely Commerce Manager.
Round-tripSetup
Connect Optimizely in minutes
No DXP plumbing, no API keys to wire up. If you can export an Excel from Commerce Manager, you can use Helen.
How It Works
Catalog enrichment in five steps
An end-to-end loop that fits your existing Optimizely process — no new tools to learn.
Customize which fields land in which Optimizely column
In Field Mapping, choose how every Helen output maps to your Optimizely export. Rename columns, exclude fields you don't need, or wire AI Summary into a custom metafield. Defaults match Optimizely's standard schema out of the box.
Export products from Optimizely Commerce Manager
In Optimizely Commerce, open the Catalog → Products list, select the SKUs you want to enrich and click Export. Make sure the columns include Product Number, Product Title and Content.html.
6,954 Products
* Fill your details in our Excel file template for more accurate data import
Download TemplateUpload the Excel to Helen
Drag the export file into Helen's Optimizely page, or click Upload. We auto-detect Optimizely's two-row header format and validate that Product Number, Product Title and Content.html are present before queuing the task.
Track AI generation in the Task List
Each product flows through Done, Running and Queued in the Task List. Refresh anytime, or filter to see only the rows that still need attention.
Download enriched Excel — ready to import
When the task completes, download a clean Excel with every approved field in its own column. Open it, review what was generated, then push the file straight back through Optimizely's standard import — no copy-paste.
FAQ